Marc recently wrote about the progress Johnson & Johnson has made in engaging with people in the social media realm (such as the Kilmer House blog, the Johnson & Johnson health channel on You Tube, and the Twitter account) and lessons learned along the way. As Marc says:

“As a company that sells not only consumer products, but also prescription medicines and medical devices, there were numerous legal and regulatory hurdles that needed to be taken into account. But we realized early on that it is only by jumping in that you can learn— and we are learning every day.”

Many of our operating companies have also found ways to get involved in social media initiatives. When I found out that DePuy Mitek is using Twitter to reach golf players and fans with health and fitness updates, I had to check it out. I was also interested on a personal level, because my husband loves to golf, but I don’t know much about helping him stay in good shape for his game beyond slipping sunscreen in his bag when he heads outside.

DePuy Mitek is the official mobile health and fitness provider of the PGA Tour and Champions Tour, which means they provide players with on-site rehabilitative and preventive care and educate fans. From their unique position at the tour, they are using Twitter to inform attendees about events, such as opportunities to have a photo taken with a replica of the Charles Schwab Cup or the FedEx Cup. They share with their followers on Twitter the same tips they give to on-site pros and fans: techniques to improve your swing, how to find the right golf shoes, and other info to keep your body and your game in prime form.

For those of you who don’t golf but stay active in other ways, they also tweet about maintaining joint health, preventing and treating knee pain, and how to detect the early symptoms of osteoarthritis (which I’ve learned from a recent tweet is the number one cause of disability in the US).

You can follow on Twitter at NSM_GolfTour

Read Marc’s article on social media here