Comments on: McNeil Meets Twitter – We Hear You

By: Rosanne Whippie

Rosanne Whippie — Mon, 22 Feb 2010 06:40:53 +0000

Wow, this absolutely makes my eyes water in sympathy. ;o )

By: make money blogging

make money blogging — Thu, 07 Jan 2010 21:26:35 +0000

Great advice and very true. One of the most important things bloggers, or any business, can do is try not to give up. Even when times are tough it�s important to be there for your readers and customers because they will remember you in a positive light once things get better and you will be rewarded for your efforts.

By: Thomas L. Gilles (a stockholder)

Thomas L. Gilles (a stockholder) — Sat, 04 Apr 2009 17:34:46 +0000

In the most recent annual J&J annual report, there is an article about the Ireland plant burning wood biomass. There is a claim that this will reduce the carbon dioxide emissions compared to natural gas. This is a pure piece of bologna. Wood is about half lignin and half cellulose on a dry basis. Burning it will produce as much carbon dioxide as the equivalent heat from burning natural gas. The only fertilization contribution of the wood ash is potasium.

By: Glenn Fannick

Glenn Fannick — Fri, 21 Nov 2008 16:52:20 +0000

I talked about this Motrin flap at a media monitoring presentation I gave yesterday at the Maryland PRSA conference in Baltimore. (http://tinyurl.com/5dp8mz)

Many of the attendees knew about it already.

Many were also impressed by your quick response — any perhaps also in awe by how fast this all happens. We’re less than a week into this and there are already YouTube spoofs! Amazing.

Despite what some people have said on the Web, your response seems genuine to me.

By: Emily Downward

Emily Downward — Wed, 19 Nov 2008 20:02:30 +0000

As you mention in your closing, this has provided a learning opportunity for J&J. I applaud J&J’s willingness to engage in social media and have posted about the fact that J&J has many more successes than missteps in this area on http://www.EngageinHealth.com.

By: Toby Bloomberg

Toby Bloomberg — Wed, 19 Nov 2008 03:27:11 +0000

Kathy – it’s impressive how quickly your team put strategies into place that were more than platitudes. Your apologies were appreciated, your voice in the conversation was necessary; however, the other “bright spots” are the Actions that reinforced the commitment to your target audience which certainly impacted both human and financial resources.

We continue to learn together how social media marketing is changing the game. I would love to share the lessons learned with our community of marketers on Diva Marketing in an interview with you. I reached out to you Sunday and the offer stands. Looking forward to the next steps that McNeil Consumer Heath takes into social media.

By: Allyson Kapin

Allyson Kapin — Wed, 19 Nov 2008 00:47:07 +0000

Kathy – glad you responded quickly, posted this to the company blog and sent a note to bloggers. The headline for the post “McNeil Meets Twitter – We Hear You” is exactly how companies such as J&J should be engaging in online social media. The old school of marketing says “The Customer is Always Right.” But Web 2.0 has changed how we market products, issues and our personal brand. “The Customer is Everywhere” now. This is why engagement and transparency is so important to be successful in the Web 2.0 world. I would love to do a follow up story with you for the Fast Company blog.

By: Kim

Kim — Tue, 18 Nov 2008 23:02:00 +0000

Ouch – I just watched the commercial for the first time.
Offensive? Yeah, I can see why – and it’s not a very attractive commercial, either.

But – JNJ has always been very responsive to the public and this is no exception. It’s just that in this day and age, with immediate communication and social networking/media, “responsive” has needed to become “instantaneous” as “immediate” is sometimes not fast enough.

Things spread through the internet like a southern California wildfire and man, if you don’t have your finger on the pulse of what is being said, by the next day you are behind the times.

It’s that fast.

Having said that, this too shall pass. JNJ has enough goodwill built up over the decades that the apology will stand, the anger will subside and JNJ will retain its integrity with the public.

By: Jim Turner

Jim Turner — Tue, 18 Nov 2008 22:45:30 +0000

I’m doing a show on this tonight and would love to have someone call in and give a short statement. http://www.blogtalkradio.com/socialmediasphere/2008/11/19/The-Motrin-Incident-A-Look-Back

By: Antoine Clarke

Antoine Clarke — Tue, 18 Nov 2008 20:52:47 +0000

Good that you spotted the issue early: imagine if this has festered underground for, say a couple of weeks on blogs BEFORE you heard about it.

Haven’t seen the ad so I won’t comment. Some people ae too prickly but a lot of the time the offensive ads should have been recognised before they hit the street.

One idea: let people design ads on YouTube and pick the best one. Have a competition. I’m sure it’s been done.